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Media Now at Webster University, St. Louis, Missouri
WEBSTER UNIVERSITY · ST. LOUIS, MISSOURI

DAY CAMP · JUNE 25 – 27, 2018

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WHO: High School Journalism Students and Advisers
WHAT: Three-Day Bootcamp to Improve Your Journalism Skills
WHERE: Webster University, St. Louis, MO
WHEN: June 25 – 27, 2018; 8:30AM – 4:30PM

Join us at Webster University for a day camp experience presented conference-style. We are offering over 100 different topics to fill your schedule and melt your mind.

Choose from a variety of critique sessions, leadership trainings and best practices for storytelling to round out your three-day experience with us. Workshop sessions span in topics from design, writing, photography and video to web design, social media and iPhone storytelling. You’ll have an opportunity to deep dive into illustrations, infographics, video stand ups, interviewing techniques, photo essays and mobile video editing. Special tracks and hands-on workshops will also be available.

This Media Now Day Camp format at Webster will be offered June 25–27, 2018 running 8:30 a.m. to 4:30 p.m. each day. Learn from professional journalists, collegiate faculty and high school advisers.

Lunch is provided. Local accommodation information can be found here.

REGISTRATION COST: The registration fee includes lunch, snacks, lab fees and a sweet t-shirt. Registration fees are below:

  • $250 Early Bird (through April 1, 2018)
  • $275 Regular Open Registration (April 2 – June 1, 2018)
  • $300 Late Fee (June 2 – 20, 2018)

Find out all the details about our Webster University day camp!

Detailed registration instructions here.

Download the Full Webster Schedule

Print this schedule out to have a full overview of our Webster camp offerings and help you choose the classes that fit your interests. Once you’ve chosen your courses, click here to complete your registration.

Media Now Webster Workshop Listings

Push your design, writing, photography, leadership, web and multimedia skills to the limit with our highly interactive instruction. With our conference-style day camp, you will have the opportunity to work with multiple instructors and cover many different topics. Our seasoned instructors will give you the edge you need to make your publications excel in the coming school year.

Class NameInstructorTrackDescriptions
Photography Camera EssentialsGary HairlsonPhotographyIn this class, attendees will get a feel for how to use their DSLR camera. Basic operations such as shutter speed, ISO and aperture will be discussed and class members will have a chance to get hands-on practice with their cameras. Attendees need to bring DSLR camera and suitable memory card to this class.
Photography Composition EssentialsGary HairlsonPhotographyWant to learn to take well composed photos like the professionals? This class will help get you on that path. In Photography Composition Essentials, attendees will cover a variety of ways to make good-looking photos and get a chance to put their new knowledge to practice. Attendees should bring some sort of camera to this class. It can be a DSLR, mobile device or any other digital camera.
Mobile PhotographyGary HairlsonPhotographyYour phone is a more powerful camera than you probably know. This hands-on session will teach you how to get the most out of your mobile device to capture and edit images on the go.
Photography ChallengeGary Hairlson & Odell Mitchell Jr.PhotographyIf you’re up for a photo challenge, this Tuesday afternoon session will put you to the test. You’ll start the afternoon by meeting with the instructors who will give you some images they’d like you to capture. You’ll then have the afternoon session to use your photo skills around campus to capture the images. Photographers will share their photos with the instructors at the end of the afternoon and then attend a showcase session of everyone’s photos Wednesday morning. (this session spans 2 time slots.) (Attendees will need to bring their own camera to this class.)
Photo Challenge ShowcaseGary Hairlson & Odell Mitchell Jr.PhotographyAttendees who took part in Tuesday’s afternoon photography challenge will attend this session Wednesday morning to see all the different images that were captured and hear feedback from two professional photographers.
One-on-One Time with a Photo Pro Gary Hairlson & Odell Mitchell Jr.PhotographyFor the intensely dedicated photography students, get a chance to get one-on-one time with three different professional photographers. One will give you feedback on your portfolio of images, one will answer your questions about college and the photojournalism profession and one will be there to work to answer whatever questions you have that remain from using your camera to how to write a great cutlines. For this session you will have 30 minutes with each professional and you will need to submit materials in advance.
Tell a Great Photo StoryOdell Mitchell Jr.PhotographyGood Photo Stories are more than just a collection of photos from an event. Come to this session to learn how to turn your good photo collections into great photo stories.
Writing Good CutlinesOdell Mitchell Jr.PhotographyMaking sure photos have good cutlines is important for photographers and designers alike. This hands-on session will teach you all you need to know to write great cutlines.
Photoshop Essentials for PhotographersOdell Mitchell Jr.PhotographyThis class will teach you the essential tools you need to format photos in Photoshop. Attendees will get the most out of this session if they bring a laptop with Photoshop already installed a few photos in a folder to practice with. (Attendees will need to bring their own laptop with photoshop to this class.)
Photography Camera AdvancedOdell Mitchell Jr.PhotographyIn this class, attendees who already are familiar with aperture, shutter speed and ISO will get a chance to dive a bit deeper into what DSLR cameras and lenses can do. Attendees need to bring DSLR camera and suitable memory card as this is a hands-on class.
One-on-One Time with a Photo ProOdell Mitchell Jr.PhotographyFor the intensely dedicated photography students, get a chance to get one-on-one time with three different professional photographers. One will give you feedback on your portfolio of images, one will answer your questions about college and the photojournalism profession and one will be there to work to answer whatever questions you have that remain from using your camera to how to write a great cutlines. For this session you will have 30 minutes with each professional and you will need to submit materials in advance.
InDesign for Beginners Carlos AyuloDesignKnow a little bit about InDesign but you’d like to know more? Maybe you don’t know InDesign at all but know you will need to next school year? This class is for you. We plan to get you up to speed on the premiere desktop publishing program Adobe offers and that student newsrooms around the country are using. We will start with the basics and make sure you get comfortable with the tools you will need to know next year. (Attendees will need to bring their own laptop with Indesign to this class.)
Digging Deeper with Indesign Carlos AyuloDesignHave you had some experience with Indesign and want to see more of what it can do? Are you going to be a designer or even a design editor on staff next year? This class is for you. We plan to take you beyond the basics on the premiere desktop publishing program Adobe offers and that student newsrooms around the country are using. This class will cover things ranging from setting styles to creating libraries and more. (Attendees will need to bring their own laptop with Indesign to this class.)
What makes good design Carlos AyuloDesignFrom street signs, product packaging or your publication, design plays a major role in our daily lives. We discuss why design is important and what to consider when conceiving a well-designed product.
Go-to Adobe Photoshop/Illustrator tips for beginnersCarlos AyuloDesignLearn which program is the most effective for a particular task. We’ll go over some Adobe Photoshop and Illustrator tools and tips. You may bring illustration examples to recreate together. Some tools and tips may include:
- How to cutout photos
- Toning images for publication
- Effects (drop shadows, beveling, embossing, transparency)
- Creating true graphics (bar charts, pie graphs, etc)
(Attendees will need to bring their own laptop with Photoshop and Illustrator to this class.)
Hey advisers, let’s chat designCarlos AyuloDesignWondering how some schools publish successful products? Do you have success stories you want to share with your peers? Need answers to nagging questions you face in the classroom? Advisers, let’s chat about these any other questions you have.
Want to give your publication a design makeover? Carlos AyuloDesignFrom color palettes to body fonts, we’ll give you tips and advice to meet your redesign needs. Not looking to redesign but make some tweaks instead? Then this session is for you as well.
How to brainstorm to get to those great ideasCarlos AyuloDesignDo you have a complicated topic you need to illustrate but don’t know where to start? Looking for a topic for a story that will appeal to your audience? We’ll give you tips on how to brainstorm ideas, sift through them and choose the best to pursue.*
Hands-On Design WorkshopCarlos AyuloDesignWant to work on a design you can use on your publication next year and get some help from a professional? Join Carlos Ayulo in this day-long workshop where you will work to create pages or spreads you can use on staff next year. Under Ayulo's guidance you will brainstorm, execute, revise and polish your work until it looks great. If you've got an idea of something you want to design or a template you want to rework from last year, you'll have the time to do that. If you aren't sure what you want to do, Ayulo will have plenty of ideas to choose from that will be relevant for your year ahead. (laptop with Indesign required for this workshop)
Google AnalyticsJason WallestadWebWe'll take a deep dive into your site's analytics and use that information to strengthen your design and help you make content decisions. (Attendees will need a laptop with a web browser available for this course)
Web Best PracticesJason WallestadWebWe'll use the SNO Distinguished Sites program criteria to take a close look at your site and how it can be improved. From the design of the homepage and stories to coverage of your school, this session will set you on an award-winning track for the next school year.
Mobile Video TipsMatt RasgorshekVideoVideo storytelling all at the palm of your hand! You will learn tips and tricks on getting the most out of mobile video and posting video to social media. You'll learn to shoot and edit a simple package.
Video Production for AdvisersMatt RasgorshekVideoLet's face it: a lot of your students are ALREADY shooting video, so you probably should get the low down (or maybe a refresher course) on how to shoot, edit and write for, good video. We'll talk about the basics of production and give some ideas on staff workflow.
Tips for great broadcast stand ups and copyMatt RasgorshekVideoWhat will really make your videos stand out? Good writing and voice. Learn both in this session! We'll discuss the basics of broadcast writing as well as how you, the reporter, can be their guide in front of the camera as well.
Video Shooting BasicsMatt RasgorshekVideoIt doesn't matter if it's a really expensive camera, a point and shoot or your phone. You still need to know the "rules of the game". In this session, you'll learn the basics of shooting good video like shot variety, when to use a tripod, how to "listen" for the shot, etc.
Video Composition BasicsMatt RasgorshekVideo"Why doesn't my shot look right?" In this session, we'll make sure you not only get the shot, but that you get the shot RIGHT. You'll learn things like how to effectively frame your subject(s), how to use motion in your frame, and other methods on how to make your shot "look right".
Video Production AdvancedMatt RasgorshekVideoTake your video skills to the next level! You will learn how to shoot, edit and use other advanced techniques to tell your story.
Video Filming Practice/Critique timeMatt RasgorshekVideoThis is where all your hard work pays off. Spend time working on putting the skills you've learned into practice. After you've shot and edited your story, you'll get constructive critiques of your work.
Adobe Premiere EssentialsMatt RasgorshekVideoPremiere is one of the industry leaders for video editing. In this course, we will go through the basics of Premiere and use strategies that will help your workflow.
Adobe Premiere AdvancedMatt RasgorshekVideoRaise your editing game with some advance tips! You will learn how to edit sound, cover up video when you don't have enough b-roll, etc. Use some advance techniques to make your story shine!
Theme: The Tie That BindsSarah NicholsYearbookConcept development is more than slapping a catchy phrase on the yearbook cover. This session will address the verbal and visual components of theme and how it can unify the book, influence coverage decisions and attract readers. You'll leave with a checklist to help plan and/or improve your book's 2019 theme development.
Design: Purpose Over PrettySarah NicholsYearbookPage design makes all the difference in how readers engage with each storytelling element. This session will address principles like contrast, balance, unity and rhythm within a hierarchy of elements for reader-friendly, purposeful and content-driven design. We'll look at trends and design strategies with emphasis on typography, color and space.
Coverage: Capture the NowSarah NicholsYearbookIf your readers are talking about it, your staffers should be covering it! This session will widen your perspective on new approaches to coverage as we look at where to find story ideas and how to present them in a variety of interactive and reader-relevant formats.
Publicity: Be an Oprah or BeyonceSarah NicholsYearbookWhether you want to boost readership, increase sales or expand your staff, visibility is key. Publicity and branding should be ongoing efforts rather than isolated attempts. This session will showcase best practices in social media, marketing and staff culture to make sure every student on campus knows who you are, what you do and why you're an essential part of the school.
Hands-On Yearbook Work SessionSarah NicholsYearbookSpend the day working individually or with others from your staff to make progress toward your 2019 yearbook. You'll get personalized attention and feedback from Sarah Nichols, former National Yearbook Adviser of the Year and current JEA President. Whether you want to develop or tweak designs, enhance your theme package, brainstorm coverage or walk through aspects of sales, marketing or staff structure — or other yearbook topics of your choosing — you'll leave this work session ready for a great year. (It is suggested attendees bring a laptop with the software they use to design their yearbook if they’d like to work on design but there will be plenty of other prepping and planning that can be done without a laptop)
Adviser Time with JEA President Sarah NicholsSarah NicholsYearbookIn this adviser-only session, advisers will get a chance to hear from JEA President Sarah Nichols. Come share how things are going and hear ideas on how to move your program forward. Sarah will share resources during this session and talk about all of the great programs/initiatives the Journalism Education Association offers.
Facebook Live dos and don’tsErica SmithSocial MediaLearn how to prepare for a live stream, how to interact with the audience, how to keep it captivating, and what you can learn from your audience and analytics once the stream ends.
Here’s the truth about headlinesErica SmithSocial MediaA good headline is the difference between life and death for a story, blog post, column or video. Learn how to write headlines that will draw in readers (without resorting to clickbait or sacrificing your journalistic integrity).
How to build great newslettersErica SmithSocial MediaIt’s easy to send an email, but how do you build an audience inside someone’s inbox? Learn how to get started, how to keep a newsletter going, and how to tell if your newsletter is striking the right balance with your readers.
Start a podcast in 5 stepsErica SmithSocial MediaYou have a great idea for a podcast … but now what? Learn from the pros: We’ll walk through the basics, from gear to promotion. You’ll leave with everything you need to launch your podcast.
Why analytics matterErica SmithSocial MediaWas that story was successful? How many people saw your tweet? Learn how to measure what matters, increase the number of people seeing your work.
Make Facebook work for youErica SmithSocial MediaFacebook has announced a lot of changes this year. Find out what those changes mean for your publication and learn best practices to make sure your posts are seen.
A journalist’s guide to TwitterErica SmithSocial MediaTwitter loves nothing more than breaking news … and high school football. Learn how to use Twitter to find stories, tell stories and make sure others are seeing your stories.
How journalists are using InstagramErica SmithSocial MediaThere’s more to Instagram than pretty pictures. See how you can create meaningful journalism, how to make it part of your newsroom’s process and how to engage with followers using Instagram and Instagram Stories.
Teaching Introductory Journalism CoursesAaron ManfullAdvisersIn this session for advisers, come get ideas on how to structure your introductory journalism, photojournalism and broadcast courses. We will talk about how to structure things during a course and share ideas on projects for students to create and how to get their work published.
10 Mobile Apps You Should be UsingAaron ManfullAdvisersThere are lots of great apps out there for you to use to harness more power from your mobile device. Come learn about 10 that can give you an edge with your reporting on the go.
Creating Calendars for Your StaffsAaron ManfullAdvisersHaving a good plan is half the battle. This session will help you create a calendar that can organize your days and help your staffs have success. While this session is geared toward advisers, students in leadership positions on staff next year could get quite a bit out of it as well.
Organizing a Web-Centered NewsroomAaron ManfullAdvisersHigh school journalism websites should have content fed from all the journalism programs at the school. This session will give you ideas on how to make that happen and help you develop a staff structure and positions that set the website up for success.
26 Things Staffs Should be Doing NowAaron ManfullAdvisersIt’s 2018, there should be a variety of things your staff should be doing to set itself up for success. This session will give you 26 things ranging from managing your technology to how you should be recruiting. How many can your staff check off the list?
20+ Ways to Tell Stories OnlineAaron ManfullAdvisersThere aren’t just a handful of ways to tell stories online today. This session will give you more than 20, from the traditional, to some on the cutting-edge.
Generating Funds for Your Publications ProgramAaron ManfullAdvisersMaking sure you have enough funds to cover your expenses and purchase tools you need is important. This session will share ideas from a traditional ad sale program that’s worked for more than 40 years to fundraisers you can let your whole school participate in.
Organizing Your Staff With the Rule of 3Aaron ManfullAdvisersTrying to figure out how much work everyone on staff should be doing to keep things fair can be a tough task. This session will teach you about one way you could organize things where the workload is spread out and each staffer has three things to do each month.
Adviser Q and A RoundtableAaron ManfullAdvisersIn this session moderated by Aaron Manfull, advisers will have the chance to sit around and ask the questions they want answered.
Starting Your Year Off with a 30-Day BootcampAaron ManfullAdvisersStarting the year off right is important. In this session, you will work to develop a game plan for the first 30 days of school to make sure you and your staff start off on the right foot.
Recruiting StaffersAaron ManfullAdvisersHanging posters up around school promoting staff won’t cut it anymore, staffs and advisers need to a multifaceted approach to recruiting and retaining great staffers.
Leadership 101: Energy, Empathy & CultureMitch EdenLeadershipLearn what type of leader you are and can be in this session. We will cover strategies to better manage your peers and a newsroom. We will also work toward shifting your mindset to culture over product.
EDITORS: The Nuts & Bolts of Leading
Mitch EdenLeadershipThe session will cover organizing a 21st century newsroom from positions to production cycles to grading to editorial policies. We will cover various ways to organize your staff and build a workflow system to keep your staff on track.
MEDIA LAW: Covering Sensitive Topics
Mitch EdenLeadershipWe'd like our schools and classrooms to be a smooth-sailing Utopia, but we live in the real world where people sometimes say and do things they shouldn't. As the storytellers of our schools, journalists tend to be on the front lines. Strategies for tackling sticky situations of all types will be covered in this session.
10 Habits of a (Sometimes) Successful AdviserMitch EdenLeadershipWhat are the best advisers doing to get high quality work and dedication out of their students. How do they do it without living in the classroom evenings, weekends and holidays? Find out in this class.
Audience: Who Are They? How Do They Read? Jim StreiselWritingBefore we can talk about writing, we need to talk about your readers. In this session, we’ll discuss how your audience actually reads your publication (as opposed to the way you think they read); knowing how they read will help your staff figure out how to cover stories. You’ll leave with tools to use for you to assess your own readership.
The Elements of News/Writing for Brevity (inverted pyramid writing)Jim StreiselWritingThe inverted pyramid is the most basic form of journalistic writing, but the key to its success comes from an understanding of the basic elements of news.
Getting Great Sources and Great Storytelling Quotes Jim StreiselWritingHave you ever seen Brandon Stanton’s “Humans of New York” series? There’s a reason he gets such great quotes – he asks good questions and he listens for great storytelling responses. In this class, you’ll learn how to do that, too.
The Narrative (Feature): Writing the Angle-Based Story Jim StreiselWritingOnce you’ve got a handle on the inverted pyramid, it’s time to up your writing game by tackling bigger issue-based stories and narratives. The keys? Getting a great angle (something for readers to think about) and then incorporating “faces” and observations into your writing to illustrate that angle.
Generating Story Ideas/How to “Pitch” a Good StoryJim StreiselWritingIdentifying great narratives is one thing; learning how to pitch a good angle yourself is quite another. In this session, you’ll leave with tangible tools to make your story proposals way better.
In-Depth Editing: Editing Hierarchy for Better Content and Organization Jim StreiselWritingIf there’s one problem with editing, it’s that it usually just scratches the surface of style and formatting. But great editing looks much deeper than that; it looks at elements like content and organization. This session will walk you through a methodical process you can use to more effectively edit both your own as well as your staff members’ writing.
Journalism’s 10 Deadly Sins: Quick, Last-Second Editing Checklist Jim StreiselWritingThink you’re ready to submit your story? Think again. This fast-paced session will give you 10 practical items to check to make sure your stories are as professional-looking as they can be.
Quick-Turn Stories for Web and Practice/The Beat System (Part 1 of 2) Jim StreiselWritingIn Part 1 of this two-part session, we’ll discuss the beat system as a means to both increase coverage and to get your staff to practice the craft of writing on a more regular basis.
Quick-Turn Stories for Web and Practice/The Beat System (Part 2 of 2) Jim StreiselWritingTo practice the beat system, for this second half of a two-part class, students will go out on assignment, gather some information and then write a newsworthy lead in the inverted pyramid style.
Review Writing – Part 1 of 2Jim StreiselWritingReviews are a big part of any news staff’s offerings. Reviews can help readers decide if a product or service is worth their time, their money or both. In this two-part session, you’ll learn how to write a review and then we’ll then put that knowledge into practice by incorporating some local talent and giving you a chance to write about it.
Review Writing – Part 2 of 2Jim StreiselWritingReviews are a big part of any news staff’s offerings. Reviews can help readers decide if a product or service is worth their time, their money or both. In this two-part session, you’ll learn how to write a review and then we’ll then put that knowledge into practice by incorporating some local talent and giving you a chance to write about it.
The Secrets of Story-TellingKen FusonWritingNo matter what you do, from working on the yearbook staff to taking photographs, you will need to know how to recognize and tell a story. A real story, with a beginning, middle and end that puts readers on the scene and leaves one with the feeling of being swept away. After this session, you will begin thinking of yourself as a storyteller. You’ll also discover how you can make routine story assignments come alive – more fun for you to write and more enjoyable for readers.
Finding The Telling DetailKen FusonWritingThe best storytellers write in scenes. To do that, they rely on sensory information: What did it look like? Sound like? Taste like? Smell like? Feel like? Emotional facts are as important as numerical ones. This session will help you recognize those details, how to weave them into a story and when a collection of details moves a story forward or gets in the way.
How to Develop Your Own Writing StyleKen FusonWritingYou know how you can sometimes recognize the work of your favorite writer without seeing his or her name on the book? It’s because they have developed a personal style, and apply that style to everything they do. This session will include an exercise that will help you develop your style. So come prepared to write.
Interviewing for StoryKen FusonWritingThe interview is an overlooked tool we can use in the writing process. We’ll explore the following: To record an interview or not? How can we recognize the turning points in a person’s life and get them to open up about them? How can we make the interview subject our ally? How do we conduct an interview when the subject is emotionally difficult (involving an illness, or a death)? Finally, you’ll be able to conduct a practice interview with your teacher.
Making It PersonalKen FusonWritingYoung writers often want to write personal essays. This session will explore when they work and when they won’t. Each student will have the time to write a personal essay and have it read and reviewed by the teacher. It’s a great way to get feedback about your writing.
Organize, organize, organize!Ken FusonWritingYou probably wouldn’t leave on a long journey without a map. The same principle holds for storytelling. In this session, you’ll get tips on how to organize short vs. long stories, how to produce a lede (first) paragraph that is inviting, and why the last paragraph of a story is often as important as the first.
From Start To Finish - Writing WorkshopKen FusonWritingStudents will have the opportunity to interview a guest, organize their story and write a finished product to be critiqued (don’t worry, we’re gentle).

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