314-252-8816 kate@medianow.press

Media Now at Webster University, St. Louis, Missouri
WEBSTER UNIVERSITY · ST. LOUIS, MISSOURI

DAY CAMP · JUNE 24 – 26, 2019

WANT THE DETAILS?
YOU GOT ’EM.


WHO: High School Journalism Students and Advisers

WHAT: Three-Day Bootcamp to Improve Your Journalism Skills

WHERE: Webster University, St. Louis, MO

WHEN: June 24 – 26, 2019; 8:30 AM – 4:30 PM


Join us at Webster University for a day camp experience presented conference-style. We are offering over 100 different topics to fill your schedule and melt your mind.

Choose from a variety of critique sessions, leadership trainings and best practices for storytelling to round out your three-day experience with us. Workshop sessions span in topics from design, writing, photography and video to web design, social media and iPhone storytelling. You’ll have an opportunity to deep dive into illustrations, infographics, video stand-ups, interviewing techniques, photo essays and mobile video editing. Special tracks and hands-on workshops will also be available.

This Media Now Day Camp format at Webster will be offered June 24 – 26, 2019 running 8:30 a.m. to 4:30 p.m. each day. Learn from professional journalists, collegiate faculty and high school advisers.

Lunch is provided. Local accommodation information can be found here.

REGISTRATION COST

The registration fee includes food, lab fees, and a sweet t-shirt. Registration fees are below:

$285 Early Bird (through April 1, 2019)
$300 Regular Open Registration (April 2 – June 1, 2019)
$350 Late Fee (June 2 – 20, 2019)

Save Your Seat today >

Media Now Webster Workshop Listings

Push your design, writing, photography, leadership, web and multimedia skills to the limit with our highly interactive instruction. With our conference-style day camp, you will have the opportunity to work with multiple instructors and cover many different topics. Our seasoned instructors will give you the edge you need to make your publications excel in the coming school year. The following are sample classes. The final schedule and course options will be revealed within the coming days. Save your seat here >

Class NameInstructorTrackDescriptions
Photography: Camera EssentialsGary HairlsonPhotoIn this class, attendees will get a feel for how to use their DSLR camera. Basic operations such as shutter speed, ISO and aperture will be discussed and class members will have a chance to get hands-on practice with their cameras. Attendees need to bring DSLR camera and suitable memory card to this class.
Photography: Composition EssentialsGary HairlsonPhotoWant to learn to take well composed photos like the professionals? This class will help get you on that path. In Photography Composition Essentials, attendees will cover a variety of ways to make good-looking photos and get a chance to put their new knowledge to practice. Attendees should bring some sort of camera to this class. It can be a DSLR, mobile device or any other digital camera.
PodcastingGary HairlsonPhotoIt’s 2019 and podcasts are definitely hot. Come to this session to learn what you need to do to start your own personal podcast or one for your staff at school. We’ll talk about everything from the gear you need to content tips.
Tell A Great Photo StoryGary Hairlson and Mitchel OdellPhotoGood Photo Stories are more than just a collection of photos from an event. Come to this session to learn how to turn your good photo collections into great photo stories.
Smartphone PhotographyGary HairlsonPhotoYour phone is a more powerful camera than you probably know. This hands-on session will teach you how to get the most out of your mobile device to capture and edit images on the go.
Let's Talk About Your PhotosGary HairlsonPhotoIn this session, participants will be able to submit images that will be put into a slideshow and join Gary Hairlson from the Post-Dispatch to talk about them. He’ll discuss what makes the images strong and what to do to take the images to the next level next time. Anyone can sign up for this session and sit in, but submissions for the slideshow will be limited to the first 10 participants to submit images. If you’d like to submit images, sign up for this session and then contact us that you want to submit images by emailing us at info@medianow.press
Photography Challenge (4 Sessions)Gary Hairlson and Mitchel OdellPhotoIf you’re up for a photo challenge, this Tuesday afternoon session will put you to the test. You’ll start the afternoon by meeting with the instructors who will give you some images they’d like you to capture. You’ll then have the afternoon session to use your photo skills around campus to capture the images. Photographers will share their photos with the instructors at the end of the afternoon and then attend a showcase session of everyone’s photos Wednesday morning. (this session spans 4 time slots.) (Attendees will need to bring their own camera to this class.)
Photoshop Skills Photographers Need To HaveOdell MitchellPhotoThere are a lot of great things that Photoshop can do, but there are only a few items that Photojournalists need to be really good at with the program. Come to this hands-on session and learn what those things are and get some practice doing them.
Photography: Flashes and LightsOdell MitchellPhotoIn this session, you’ll get training and some tips on how to effectively use a flash and lights with your photography.
Taking Great PortraitsOdell MitchellPhotoIn this session, you’ll get tips on coming up with ideas for portraits, putting your subject at ease, and making a great image.
Photography: Advanced Composition TechniquesOdell MitchellPhotoFeel comfortable with things like Rule of Thirds and Depth of Field, come to this session to learn about Advanced Photo Compositional Techniques from effectively using a slow shutter speed for effect to using light to your advantage. (Attendees should bring their own camera to this class.)
Photography: Camera EssentialsOdell MitchellPhotoIn this class, attendees will get a feel for how to use their DSLR camera. Basic operations such as shutter speed, ISO and aperture will be discussed and class members will have a chance to get hands-on practice with their cameras. Attendees need to bring DSLR camera and suitable memory card to this class.
Photography: Composition EssentialsOdell MitchellPhotoWant to learn to take well composed photos like the professionals? This class will help get you on that path. In Photography Composition Essentials, attendees will cover a variety of ways to make good-looking photos and get a chance to put their new knowledge to practice. Attendees should bring some sort of camera to this class. It can be a DSLR, mobile device or any other digital camera.
Intro to Video Storytelling (2 Sessions)Cristina FletesVideoA picture paints a thousand words, but what if your images could tell their own story? Learn the basic breakdown of telling stories with video - from b-roll to interviews to crafting an engaging story arc.
Video Shooting and Composition Basics (2 Sessions)Cristina FletesVideoMost of us know how to hit the ‘record’ button, but what makes a video stand out? You'll learn things like how to effectively frame your subject(s), how to use motion in your frame, effective lighting and other methods on how to make your work look more professional.
Getting Great Video Interviews (2 Sessions)Cristina FletesVideoWhich came first, the chicken or the egg? Well, in video journalism, the interview almost always comes first. Learn how to get interesting answers from your subjects to better craft your stories. Also learn how to light, position and mic your subjects so your content looks and sounds the best.
Adobe Premiere EssentialsCristina FletesVideoPremiere is one of the industry leaders for video editing. In this course, we will go through the basics of Premiere and use strategies that will help your workflow.
Adobe Premiere AdvancedCristina FletesVideoRaise your editing game with some advanced tips! You will learn how to edit sound, use hot keys, color correct and more. Use some advanced techniques to make your story shine!
Video: Film/Edit/Feedback (4 Sessions)Cristina FletesVideoThis is where all your hard work pays off. Spend time working on putting the skills you've learned into practice. After you've shot and edited your story, you'll get constructive critiques of your work.
Want to give your publication a design makeover?Carlos AyuloDesignFrom color palettes to body fonts, we’ll give you tips and advice to meet your redesign needs. Not looking to redesign but make some tweaks instead? Then this session is for you as well.
Indesign for BeginnersCarlos AyuloDesignKnow a little bit about InDesign but you’d like to know more? Maybe you don’t know InDesign at all but know you will need to next school year? This class is for you. We plan to get you up to speed on the premiere desktop publishing program Adobe offers and that student newsrooms around the country are using. We will start with the basics and make sure you get comfortable with the tools you will need to know next year. (Attendees will need to bring their own laptop with Indesign to this class.)
Digging Deeper with IndesignCarlos AyuloDesignHave you had some experience with Indesign and want to see more of what it can do? Are you going to be a designer or even a design editor on staff next year? This class is for you. We plan to take you beyond the basics on the premiere desktop publishing program Adobe offers and that student newsrooms around the country are using. This class will cover things ranging from setting styles to creating libraries and more. (Attendees will need to bring their own laptop with Indesign to this class.)
Go-To Adobe Photoshop/Illustrator Tips for BeginnersCarlos AyuloDesignLearn which program is the most effective for a particular task. We’ll go over some Adobe Photoshop and Illustrator tools and tips. You may bring illustration examples to recreate together. Some tools and tips may include: How to cutout photos, toning images for publication, effects (drop shadows, beveling, embossing, transparency), and creating true graphics (bar charts, pie graphs, etc). (Attendees will need to bring their own laptop with Photoshop and Illustrator to this class.)
How to Brainstorm to Get to Those Great IdeasCarlos AyuloDesignDo you have a complicated topic you need to illustrate but don’t know where to start? Looking for a topic for a story that will appeal to your audience? We’ll give you tips on how to brainstorm ideas, sift through them and choose the best to pursue.
Hey Advisers, Let's Chat about Design [Advisers Only]Carlos AyuloDesignWondering how some schools publish successful products? Do you have success stories you want to share with your peers? Need answers to nagging questions you face in the classroom? Advisers, let’s chat about these any other questions you have.
Hands-On Design Workshop (4 Sessions)Carlos AyuloDesignWant to work on a design you can use on your publication next year and get some help from a professional? Join Carlos Ayulo in this day-long workshop where you will work to create pages or spreads you can use on staff next year. Under Ayulo's guidance you will brainstorm, execute, revise and polish your work until it looks great. If you've got an idea of something you want to design or a template you want to rework from last year, you'll have the time to do that. If you aren't sure what you want to do, Ayulo will have plenty of ideas to choose from that will be relevant for your year ahead. (laptop with Indesign required for this workshop)
SNO: Storytelling Tools (2 Sessions) Jason WallestadSNOThese sessions will help you move beyond the basics and create story pages to engage your readers. We'll cover the six SNO story templates, adding multimedia elements, and embedding rich design elements into the body of your stories. (3 hour track) (Attendees will need a laptop with a web browser available for this course)
SNO: Design Tools (4 Sessions) Jason WallestadSNOThese sessions will help you explore the vast number of design options available to you on your SNO site and help you build an entirely new look for your site. (3 hour track) (Attendees will need a laptop with a web browser available for this course)
Google AnalyticsJason WallestadSNOWe'll take a deep dive into your site's analytics and use that information to strengthen your design and help you make content decisions. (Attendees will need a laptop with a web browser available for this course)
Website Best PracticesJason WallestadSNOWe'll use the SNO Distinguished Sites program criteria to take a close look at your site and how it can be improved. From the design of the homepage and stories to coverage of your school, this session will set you on an award-winning track for the next school year.
Individual Time with SNO (max 2 schools)Jason WallestadSNOFor those staffs that want a little more personal time with SNO, we are offering small sessions where two schools max can meet with SNO at a time to get some personalized help. Slots will be filled on a first-come, first-served basis. Since only two schools can meet at a time, we anticipate these classes closing. If someone from your school registers for a SNO One-on-One timeslot and you’d like to be added to that conversation, please email info@medianow.press and we will work to make sure your schedule gets adjusted and you get added to the meeting.
Get it: 'Now' coverageSarah NicholsYearbookAll day long, students are talking about, clicking on and listening to things relevant to their experience. Are those trends, topics and issues represented in your publication? This session will widen your perspective on new approaches to coverage as we look at where to find story ideas and how to present them in a variety of interactive and reader-relevant formats. Especially for yearbook staffers, this session will help you ditch old ideas and capture the now.
Trending: Design that worksSarah NicholsYearbookPrinciples of design make all the difference in how readers engage with each storytelling element. This session will address principles like contrast, balance, unity and rhythm within a hierarchy of elements for reader-friendly, purposeful and content-driven design. With emphasis on fresh looks, this session will teach design strategies with emphasis on typography, color and space.
It's (not) Just a Yearbook ThemeSarah NicholsYearbookConcept development is more than slapping a catchy phrase on the yearbook cover. This session will address the verbal and visual components of theme and how it can unify the book, influence coverage decisions and attract readers. You'll leave with a checklist to help plan and/or improve your book's 2020 theme development.
Adviser Time with JEA President Sarah Nichols [Advisers Only]Sarah NicholsYearbookIn this adviser-only session, advisers will get a chance to hear from JEA President Sarah Nichols. Come share how things are going and hear ideas on how to move your program forward. Sarah will share resources during this session and talk about all of the great programs/initiatives the Journalism Education Association offers.
Superhero LeadershipSarah NicholsYearbookLeading a student media staff takes superpowers. How can you motivate, train, manage and reward your team while hitting the goals and stanards of a top-notch program? This interactive session will have you talking, playing, planning and more in order to prepare you for the best experience as a leader in the year ahead. No capes required.
So social: Tips and Tricks for Social MediaSarah NicholsYearbookSocial media is an essential component of any media program. This session will help you take your social skills to the next level by looking at best practices from the pros and award-winning student media programs. We’ll talk about content, scheduling and metrics so your social media posts meet your goals sharing content, increasing engagement, recruiting staff members and boosting the overall visibility of your program.
Twitter for JournalistsErica SmithSocialTwitter is a great way track down sources, find information on stories, crowdsource, get questions answered, and push out quick news blasts.
Facebook For JournalistsErica SmithSocialLearn how to get the most out of Facebook and Instagram, how to connect with others … and why you this social platform is worth your time.
How to Create Effective Horizontal Stories for Social MediaErica SmithSocialWhether you're using Snapchat or Instagram Stories, learn how to tell and design stories in this visual, horizontal format.
How to Write HeadlinesErica SmithSocialA good headline is the difference between life and death for a story, column or video. Learn how to write headlines that will draw in readers (without resorting to clickbait or sacrificing your journalistic integrity).
Digital StorytellingErica SmithSocialGo beyond the 800-word story. Explore other story formats, and learn how and when to use each of them.
Advanced Instagram StoriesErica SmithSocialYou know the basics. Learn the advanced features and secret menus of Instagram.
Creating a Social Media Strategy (2 Sessions) Erica SmithSocialDiscover what makes people click and share; what, when and where to post on social media; and how to get readers to share and engage with your stories.
Creating Great Social Media ContentChris SniderMultimedia
New Storytelling ToolsChris SniderMultimediaLearn what others are doing with new storytelling tools such as 360-degree photos and video, live video, 3D video, Snap Spectacles, Augmented Reality and Virtual Reality.
Hands-on With New ToolsChris SniderMultimediaStudents will have a chance to experiment and create content with 360 cameras, live cameras, 3D video cameras, Snap Spectacles and Virtual Reality.
Smartphone JournalismChris SniderMultimediaThere's a powerful journalism tool next to you right now. This session will help students learn about apps and hardware to create better videos, podcasts and photos with just your smartphone.
Hands-on Smartphone VideoChris SniderMultimediaThis session will put students in groups to create and edit high-quality videos using just their smartphone, a tripod and an external microphone.
Problem Solving with Design ThinkingChris SniderMultimediaThis session will introduce students to a problem-solving process known as Design Thinking - a solution-based process for solving problems. You'll learn how design thinking works and then apply the concept to solve problems you face in your everyday life.
Telling Stories with AudioChris SniderMultimediaPodcasting continues to grow in popularity, but how can you be sure your podcast is worth listening to? This workshop will tell you the secrets to telling great audio stories.
How to Improve Your Social Media StoriesChris SniderMultimediaThe future of social media is Stories, not the news feed. This session will tell you what is working on stories for Instagram and Snapchat and introduce you to some tools to improve your social media Stories.
Data VisualizationChris SniderMultimediaLearn how to present data in a way that is easy for viewers to understand. This session will share tips and will give you a chance to present some data using Legos and sticky notes.
Teaching Introductory Journalism Courses [Advisers Only]Aaron ManfullGeneral Audiences In this session for advisers, come get ideas on how to structure your introductory journalism, photojournalism and broadcast courses. We will talk about how to structure things during a course and share ideas on projects for students to create and how to get their work published.
Recruiting StaffersAaron ManfullGeneral Audiences Hanging posters up around school promoting staff won’t cut it anymore, staffs and advisers need to a multifaceted approach to recruiting and retaining great staffers.
Creating Calendars for your staffsAaron ManfullGeneral Audiences Having a good plan is half the battle. This session will help you create a calendar that can organize your days and help your staffs have success. While this session is geared toward advisers, students in leadership positions on staff next year could get quite a bit out of it as well.
Organizing a Web-centered newsroomAaron ManfullGeneral Audiences High school journalism websites should have content fed from all the journalism programs at the school. This session will give you ideas on how to make that happen and help you develop a staff structure and positions that set the website up for success.
26 Things Staffs Should be Doing NowAaron ManfullGeneral Audiences It’s 2018, there should be a variety of things your staff should be doing to set itself up for success. This session will give you 26 things ranging from managing your technology to how you should be recruiting. How many can your staff check off the list?
20+ Ways to Tell Stories OnlineAaron ManfullGeneral Audiences There aren’t just a handful of ways to tell stories online today. This session will give you more than 20, from the traditional, to some on the cutting-edge.
Rethinking Your Video Broadcast ProgramAaron ManfullGeneral Audiences There are many great ways to share video stories in 2019 beyond the traditional sound bite/b-roll format. This session will explore other things staffs can do to expand their video presence, get staffers fired up and expand their video presence.
Generating Funds for Your Publications ProgramAaron ManfullGeneral Audiences Making sure you have enough funds to cover your expenses and purchase tools you need is important. This session will share ideas from a traditional ad sale program that’s worked for more than 40 years to fundraisers you can let your whole school participate in.
Organizing your staff with the Rule of 3Aaron ManfullGeneral Audiences Trying to figure out how much work everyone on staff should be doing to keep things fair can be a tough task. This session will teach you about one way you could organize things where the workload is spread out and each staffer has three things to do each month.
Starting your year off with a 30-day bootcampAaron ManfullGeneral Audiences Starting the year off right is important. In this session, you will work to develop a game plan for the first 30 days of school to make sure you and your staff start off on the right foot.
10 Mobile Apps you should be usingAaron ManfullGeneral Audiences There are lots of great apps out there for you to use to harness more power from your mobile device. Come learn about 10 that can give you an edge with your reporting on the go.
Adviser Q and A RoundtableAaron ManfullGeneral Audiences In this session moderated by Aaron Manfull, advisers will have the chance to sit around and ask the questions they want answered.
Leadership 101 (2 Sessions)Mitch EdenEditorsLearn what type of leader you are and can be in this session. We will cover strategies to better manage your peers and a newsroom. We will also work toward shifting your mindset to culture over product.
The Nuts and Bolts of Leading (2 Sessions)Mitch EdenEditorsThe session will cover organizing a 21st century newsroom from positions to production cycles to grading to editorial policies. We will cover various ways to organize your staff and build a workflow system to keep your staff on track.
Media Law, Covering Sensitive TopicsMitch EdenEditorsWe'd like our schools and classrooms to be a smooth-sailing Utopia, but we live in the real world where people sometimes say and do things they shouldn't. As the storytellers of our schools, journalists tend to be on the front lines. Strategies for tackling sticky situations of all types will be covered in this session.
10 Habits of a (Sometimes) Successful Adviser (2 Sessions) [Advisers Only]Mitch EdenEditorsWhat are the best advisers doing to get high quality work and dedication out of their students. How do they do it without living in the classroom evenings, weekends and holidays? Find out in this class.
Use Slack for Better Staff CommunicationJim StreiselWriting/MixSlack is a great tool staffs can use to communicate. This session will give you an overview of what Slack is, how to use it, and how it could help streamline conversations among staffers.
Audience: Who are they? How do they Read?Jim StreiselWriting/MixBefore we can talk about writing, we need to talk about your readers. In this session, we’ll discuss how your audience actually reads your publication (as opposed to the way you think they read); knowing how they read will help your staff figure out how to cover stories. You’ll leave with tools to use for you to assess your own readership.
Getting Great Sources and Great Storytelling QuotesJim StreiselWriting/MixHave you ever seen Brandon Stanton’s “Humans of New York” series? There’s a reason he gets such great quotes – he asks good questions and he listens for great storytelling responses. In this class, you’ll learn how to do that, too.
In-Depth EditingJim StreiselWriting/MixIf there’s one problem with editing, it’s that it usually just scratches the surface of style and formatting. But great editing looks much deeper than that; it looks at elements like content and organization. This session will walk you through a methodical process you can use to more effectively edit both your own as well as your staff members’ writing.
Journalism's 10 Deadly SinsJim StreiselWriting/MixThink you’re ready to submit your story? Think again. This fast-paced session will give you 10 practical items to check to make sure your stories are as professional-looking as they can be.
The Narrative (Feature): Writing an angle-based storyJim StreiselWriting/MixOnce you’ve got a handle on the inverted pyramid, it’s time to up your writing game by tackling bigger issue-based stories and narratives. The keys? Getting a great angle (something for readers to think about) and then incorporating “faces” and observations into your writing to illustrate that angle.
Review Writing (2 Sessions)Jim StreiselWriting/MixReviews are a big part of any news staff’s offerings. Reviews can help readers decide if a product or service is worth their time, their money or both. In this two-part session, you’ll learn how to write a review and then we’ll then put that knowledge into practice by incorporating some local talent and giving you a chance to write about it.
Practice Writing Quick-Turn Web Stories (2 Sessions)Jim StreiselWriting/MixTo practice the beat system, for this second half of a two-part class, students will go out on assignment, gather some information and then write a newsworthy lead in the inverted pyramid style.
Generating Story IdeasJim StreiselWriting/MixIdentifying great narratives is one thing; learning how to pitch a good angle yourself is quite another. In this session, you’ll leave with tangible tools to make your story proposals way better.
The Secrets of StorytellingKen FusonWritingNo matter what you do, from working on the yearbook staff to taking photographs, you will need to know how to recognize and tell a story. A real story, with a beginning, middle and end that puts readers on the scene and leaves one with the feeling of being swept away. After this session, you will begin thinking of yourself as a storyteller. You’ll also discover how you can make routine story assignments come alive – more fun for you to write and more enjoyable for readers.
Writing: Finding the Telling DetailKen FusonWritingThe best storytellers write in scenes. To do that, they rely on sensory information: What did it look like? Sound like? Taste like? Smell like? Feel like? Emotional facts are as important as numerical ones. This session will help you recognize those details, how to weave them into a story and when a collection of details moves a story forward or gets in the way.
How to Develop Your Own Writing StyleKen FusonWritingYou know how you can sometimes recognize the work of your favorite writer without seeing his or her name on the book? It’s because they have developed a personal style, and apply that style to everything they do. This session will include an exercise that will help you develop your style. So come prepared to write.
Interviewing for storyKen FusonWritingThe interview is an overlooked tool we can use in the writing process. We’ll explore the following: To record an interview or not? How can we recognize the turning points in a person’s life and get them to open up about them? How can we make the interview subject our ally? How do we conduct an interview when the subject is emotionally difficult (involving an illness, or a death)? Finally, you’ll be able to conduct a practice interview with your teacher.
Writing: Making It PersonalKen FusonWritingYoung writers often want to write personal essays. This session will explore when they work and when they won’t. Each student will have the time to write a personal essay and have it read and reviewed by the teacher. It’s a great way to get feedback about your writing.
Writing: Organize, organize, organize!Ken FusonWritingYou probably wouldn’t leave on a long journey without a map. The same principle holds for storytelling. In this session, you’ll get tips on how to organize short vs. long stories, how to produce a lede (first) paragraph that is inviting, and why the last paragraph of a story is often as important as the first.
Hands-On Feature Writing Workshop (4 Sessions)Ken FusonWritingStudents will have the opportunity to interview a guest, organize their story and write a finished product to be critiqued (don’t worry, we’re gentle).
Who Do I Trust - Evaluating SourcesJeffrey BrowneInvestigative/SportsNot all sources are created equal, and you need to know when someone has real authority on a subject. Let’s talk about official sources, unofficial sources, stakeholders, people on the street, authoritative studies, peer review and all sorts of other factors that play into determining whether a source is telling the truth and can be trusted.
Fact Checking for High School JournalistsJeffrey BrowneInvestigative/SportsYou’re probably familiar with Snopes, Politifact or FactCheck, and you probably know how important it is to hold public officials accountable for the stuff they say. So why not start a small fact-checking project at your school to make sure that students, faculty and your community understand the difference between fact and fiction? Let’s talk about how to get started and how to set reasonable goals.
Public Information 101Jeffrey BrowneInvestigative/SportsWanting to start a little data journalism project at your school? Need to add some context to stories about truancy, teacher pay, test scores and the like? That information should be easy to get, but it isn’t always. Here’s a primer on what information is available to the public and how to avoid the bureaucratic pitfalls that make it so difficult to find.
Write Stunning Sports FeaturesJeffrey BrowneInvestigative/SportsIn professional circles, sports writers are often the most literate and best writers on a news staff. Why? Because sports is something that everybody knows a little about, so in order to stand out, sports writers often borrow from fiction writers how to best tell a story. We’ll take a deep dive into a single story to show you how it’s done.
Undercover EthicsJeffrey BrowneInvestigative/SportsYou’ve seen the hidden-camera stories on local and national television, and you know how important they are sometimes to getting at the truth. But what are the ethics around going undercover? Can the story of a 16-year-old high school journalist in Colorado help you decide if and how you might do the same?
Organizing a Sports StaffJeffrey BrowneInvestigative/SportsToo often editors-in-chief just kind of hand off sports duties to their sports editors and don’t worry about how the staff functions. But the proliferation of sports events, personalities and issues means that you can’t begin the year with a haphazard coverage plan. It begins by setting goals for coverage, and then assessing the kind and number of reporters you have to achieve those goals.
Sports "Casts" - What works OnlineJeffrey BrowneInvestigative/SportsDoing play-by-play of a varsity game? Recording a series of audio interviews or opinion pieces? Shooting video of games? Unless you have a dedicated radio frequency or a specific 30-minute slot on local cable, your best distribution outlets are probably going to be online. Here are the best ways to produce and distribute digital sports stories.
Where Do I Find Sports StoriesJeffrey BrowneInvestigative/SportsGo to game, write about game. Yeah, that’s a start, but it’s just a sliver of what’s out there to cover. Profiles, issue stories, investigations —all of those and more should be a part of any good sports section. In this session, we’ll brainstorm story ideas that you can take back to your school and start reporting on immediately.
Multiplatform Game CoverageJeffrey BrowneInvestigative/SportsNot every high school sporting event calls for pulling out the heavy artillery, but at every school there are at least a few game stories that require coverage on every platform you have: print, web, social media, broadcast and more. How can you feed every platform and do them all justice? It takes a lot of planning, so let’s get started on that today!
Yearbook SportsJeffrey BrowneInvestigative/SportsYearbooks are forever — or likely 60 or 70 years at least. So why treat sports as if nobody really cares about what happened? Go beyond the quote boxes and lists of scores (those are important too!) to capture sports stories that will be as fresh as the rest of the yearbook when you look at it again in 2030, 2040, 2050, 2060 and beyond.
The First 30 Days [Advisers Only]Nancy SmithGeneralJust starting out as an adviser? A veteran adviser who needs new ideas? Come hear some tips for getting your yearbook year off to a strong start with some hints for structuring the classroom and getting your staff up to speed.
Policies and ProceduresNancy SmithGeneralAll student publications need established policies and procedures to maintain consistency and serves as a the guiding principles for your staffs. It is always better to have policies in place before your staff gets to work.
Advisers: Finding Balance [Advisers Only]Nancy SmithGeneralThe job of an adviser can be overwhelming and many advisers burn out within the first seven years. This session will be some real talk about how to balance the demands of the job with your “other” life.
Let's Talk About Our Staffs!Nancy SmithGeneralStudents in this session will have a chance to meet students from other schools, talk about how their staffs are setup and share ideas with one another to help make the upcoming year a great one. Veteran adviser Nancy Smith will moderate this session. Each session is limited to 10 students with no more than 2 students from the same school.
Leadership Styles and StructuresNancy SmithGeneralTake a quiz to see what kind of leader you are and then learn about how your strengths can benefit your whole staff. Also learn some strategies for overcoming some of your leadership shortfalls and dealing with all kinds of staffers.
Organizing your converged mediaNancy SmithGeneralHow do you keep track of it all? There are tons of ways to organize your small and large staff no matter how many different hats everyone wears. Let’s talk strategy for keeping the machine running smoothly and keeping everyone on the same page.
Design: Look to the Pros for InspirationNancy SmithDesignThis session will focus on how to train your staffs to use professional inspirations to make design and storytelling pop. We will also talk about some practice assignments you can use to spark creativity.
Yearbook and the LawNancy SmithYearbookNews staffs spend a lot of time talking about law and ethics, but yearbook staffs should also be schooled in some legal guidelines and concerns to ensure they do not end up making news instead of documenting it!
Yearbook: It's in the DetailsNancy SmithYearbookGreat photography, design and storytelling is not all it takes to produce an excellent yearbook. This session will focus on the details you need to get right like the index, group pics, scoreboards and more. Handling the details with ease will help give your book that wow factor.
Yearbook: Type, Color and GraphicsNancy SmithYearbookThese elements work to carry the theme through the book as much as the storytelling and coverage. Let’s chat about your choices and how to maintain consistency in your book’s visual message.

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