Finding Purposeful Ways To Reach Your Audience

Local journalism is fundamental to a thriving community. Journalists should serve a community and in turn the community should understand their important role. In order to establish that trust, community engagement is key. Learn how to know your audience better and use that to make your work better.

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Bio: Emily Barske is the associate editor of the Des Moines Business Record, a business journal serving Central Iowa and the state. Previously, she was the editor of the Marshalltown Times-Republican and also a two-time editor-in-chief of the Iowa State Daily. She is passionate about the news media’s role in community engagement and social justice.