Eric Kwame Adae, Ph.D. is an Assistant Professor of Public Relations at Drake University, where he teaches in both undergraduate and graduate public relations programs. Prior to coming to academia, he was a media and communication consultant in Ghana. He has more than 15 years of professional experience under his belt, with practical experience in the promotional practices, including public relations, advertising, brand development and management, event management, and strategic change communication. His professional experience straddles diverse contexts, such as in-house strategic communication departments, PR consultancies, advertising and branding agencies, private and public sectors.